The campaign includes several television spots, a couple of newspaper and banner ads, and two more glossy print ads just like it, only with different faces and the following dialogue:
My dry cleaner says high fructose corn syrup is loaded with calories.
A registered dietician presses your shirts?
My hairdresser says sugar is healthier than high fructose corn syrup.
Wow! You get your hair done by a doctor?
I don’t even know where to start. Am I most appalled by the fact that the Corn Refiners Association is proud of this campaign? Is it the way the ads slant the corn syrup argument that makes me most angry? Am I horrified that the Corn Refiners Association thinks so little of people who don’t work in the medical field, like hair dresser and dry cleaning employees, that it believes they couldn’t possibly know the first thing about health, diet, and nutrition?
I really feel like I would be preaching to the choir to go into the real argument about industrial corn and high-fructose corn syrup. To summarize my viewpoint, it’s not about what high-fructose corn syrup is (a nutritionally devoid chemical product), it’s about the fact that’s it’s in everything! It’s pervasiveness is the problem! Even if research showed that nutritionally, HFCS is nearly the same as white sugar, the difference is food manufacturers aren’t using sugar to pad out everything from sliced bread to dog food.
Michael Pollan’s first section in Omnivore’s Dilemma (2006) (see chapters 1 through 7) does a fantastic job of explaining the science and politics behind the argument. The documentary film King Corn (2007) also covers almost exactly the same facets that Pollan covers.
Curious as you might be to visit the Corn Refiners website, don’t. Don’t give them traffic.