Regional Differences in Taste

In reading The Taste of Sweet by Joanne Chen, I've been learning about how large food manufacturers will change not only the type and amount of sweetener in a product, but also the profile of the artificial flavors that are added to try and match regional preferences. Chen mentions that the U.K. market tends toward about the same sweetness level as Americans do, but prefer more caramel notes in many of their snacks and treats.